A Floral Debut : ERDEM X HM

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A Word Full of Beauty , delicacy and rich romantic details.

The much-anticipated launch of Erdem X H&M, the latest designer collaboration for the high street brand, hit the stores Nov 2 this year . Known for his signature romantic floral gowns, the collection doesn’t disappoint: Erdem’s feminine gowns at a fraction of his usual price point. At the other end of the spectrum, cute prints are reimagined as cool T-shirts and hoodies – Erdem X H&M is, if anything, was incredibly wearable.

Deeply coloured prints , decadent fabrics and sweeping dresses in floral prints. Erdem’s book to romance entails a floral debut with exquisite detailing and uncharacteristic degree of sparkle. theres everything to love about the collection.


Heres our take on everything we’ve loved about the collection.

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